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The Greeting It is important to personalize the greeting.
The address block should look like any business letter you do and the greeting should be “Dear Person’s First Name.” Example “Dear John.” If you are in a culture in which using a person’s first name is prohibited, then at least use a proper “Dear Mr.
If some of what you have planned is continuing the programs you are already doing, that’s fine, but do emphasize why those programs are so necessary and important.
Finally “The Pitch”The pitch or closing the deal,, whatever you prefer to call it.
Additionally, we have spent a great deal of time here discussing social media and technology, so now I’d like to advocate for good-old-fashioned-letter-in-the-mail membership renewal letters. Strictly sending a membership renewal via email will lower returns.
You need their membership commitment to accomplish even greater things in the .
List a few of those great things you are going to do.
Smith.” But don’t use “Dear Member” or “Dear Supporter.” You should establish that your organization has a personal relationship with the member and that they are important to your organization and not just some anonymous check writer.
Mail merging is a simple process, if your membership person doesn’t know how to do it, they need to learn.